Shopping Trends and the Effect on Cash Management - Brink's Baltics
Shopping Trends and the Effect on Cash Management
20 Apr 2020
Shopping Trends and the Effect on Cash Management
The demand for cash remains high today. Many people find this fact surprising, especially in the face of increased competition from alternative payment methods such as credit cards, debit cards, and electronic payment apps such as Venmo and PayPal. However, the 2019 Diary of Consumer Payment Choice conducted by the U.S. Federal Reserve highlights the way in which cash is still used, and even preferred, by a wide range of individuals across various age and household incomes.
This report concludes that cash accounts for 26 percent of all transactions, as well as 49 percent of payments under $10 (£7.34). Consumers also typically prefer cash for in-person payments, with 35 percent of participants using cash for these transactions. This report also found that consumers who prefer other payment methods still like to have cash on-hand as back-up payment in case their preferred method is unavailable. While electronic payment methods may seem modern and convenient for most purchases, there are many instances in which cash continues to be the most reliable payment method for small-value and in-person transactions.
CASH REMAINS CONVENIENT
This high usage of cash along with the continued growth of electronic and mobile commerce are changing how customers shop, as well as their payment habits. Despite the increase in paperless and online transactions, cash continues to dominate in-person retail purchases.
The study cited above also determined two main reasons that cash is the dominant payment method for in-person transactions.
Opportunities to use cash are often limited as primarily in-person transactions. Consequently, consumers are more likely to use cash for transactions made at bricks-and-mortar shops, vending machines, parking meters, and taxis versus online purchases and bill payments.
Since most consumer payments are for small-value transactions, cash is the preferred method for low-value purchases. The referenced survey conducted by the Federal Reserve noted that the average cash transaction was approximately $22 (£16.15), and that cash is most often used for payments of less than $25 (£18.35). The value of the payment appears to influence whether a customer chooses to use cash, debit, credit, or another form of payment.
However, these trends are not new to retailers and merchants, and this frequent use of cash imposes the expensive and time-consuming burden of manually managing their funds.
EFFECTS OF CASH USE ON CASH MANAGEMENT
The high demand for and use of cash is forcing retailers, banks, and armoured carriers to explore new methods for automating their operations.
Because cash handling is a manual and labour-intensive process, retailers are often forced to spend time on counting cash, balancing drawers, and depositing funds at the bank. Not only do these tasks pull employees away from day-to-day operations and serving customers, but they also expose both employees and the store to danger.
Manually managing cash can increase the risk of shrinkage, internal theft, and human error. Fortunately, the cash management industry has introduced smart safe technology and digital solutions to eliminate many of these challenges.
SMART SAFE SOLUTION
With businesses looking to streamline the transaction process, the development of smart safes is a timely innovation. By automating the process of cash handling, this technology benefits businesses by saving time and money, as well as providing customers with better quality service.
The compact design of most smart safes allows for optimal placement at the point of sale, enabling employees to immediately insert cash into the safe so that it can validate or reject counterfeit bills. Depositing money immediately after the transaction also reduces exposure in the business. By limiting the number of people who are counting and handling the cash, a smart safe can significantly reduce the risk of internal theft and shrinkage.
Additionally, these safes enable retailers to consolidate several days of deposits in order to reduce the number of trips to the bank. While the funds are secured in the safe, the deposit data is wirelessly communicated to the bank, providing access to real-time reporting and facilitating access to daily credit.
Retailers using smart safes eliminate the need for employees to make dangerous trips to the bank for deposits or change orders. In streamlining their operations, they also reduce labour costs, as time spent on manually delivering cash is reallocated to running the business or assisting customers. Implementing a smart safe not only improves the security of employees and profits, but also provides greater visibility into cash balances.
The need and use for cash is not going away any time soon. The Federal Reserve reported there was approximately $1.79 trillion (£1.31 trillion) in circulation as of December 2019. While cash continues to play a key role in consumer spending, retailers fortunately have options to improve their cash management process while increasing the security of their employees, their shop, and their bottom line.
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